The generation that wont spend is spending a lot on. The analysis leverages data and insights from the comscore social essentials and comscore adeffx products. In the power of like and the power of like 2 whitepapers, comscore explores how to measure reach and consumer engagement on social networks. Comscore is the trusted currency for planning, transacting. If you are a member of the advertising research foundation, you can access the content by logging in here log in. Plan connect the dots across multiple data sources to discover and act. The following white paper is based on a collaboration between comscore and facebook and is a followup to the original power of like study conducted in the us in may 2011 and power of like 2, published in june 2012. Comscore is the trusted currency for planning, transacting, and evaluating media across platforms.
We would like to show you a description here but the site wont allow us. Boomers are valuable consumers who make informed life decisions to carry them into their next phase of life. Mike rich provides highlights from the power of like, a joint whitepaper from comscore and facebook that examines the impacts of social marketing messages for brand advertisers. Its a whole new brand platform that companies can use to understand and measure their social media and facebook page. How social marketing works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on facebook and optimize their efforts. Comscore rest api get web data issue with power bi.
Executive summarythe following white paper is based on a collaboration between comscore and facebook. Power of like cpg with 1 in every 8 online cpg ads sociallyenabled, marketers see value in social media marketing, but still struggle to actually quantify that value. The whitepaper and video look at the brand messages seen by fans of starbucks, bing and southwest airlines to. The first page of the pdf of this article appears above. The power of like within facebook, the largest portion of users time is spent on the individuals homepage that features the newsfeed. The power of like what is different about the analytics demonstrated in this video and the analysis a company can derive itself from its own facebook data. The power of like the journal of advertising research. The power of like ebusiness in the euvolcke mathilde. The findings are largely based on data from comscore social essentials and action lift products. Comscore executive video briefing the power of like. Data in this paper was collected and analyzed using the comscore social essentialstm product, which is a measurement service based on comscore s proprietary 2 million person global panel of internet users from a home or work computer note. Hi i am using comscore rest api documentation is here and i am using parameters in the url string.
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